A TRAVELER TOWARDS WORLD CITIZENSHIP
I think the feeling of continuing loyalty with great passion under any circumstances like you are “addicted" might be a good starting point for defining "loyalty". “Loyalty” is the final goal of every brand. The gains brought through promotions, special offers, platforms where consumers can make financial gain and incentives are no more than “conquering ...
Uganda has always remained in my mind for the claim that its president, Adi Amin, “ate human flesh”. I cannot get rid of this thought which has remained in the back of my mind. It keeps coming up whenever I watch Ugandan athletes marching at the Olympic parade! Let's continue with Africa. The Republic of South ...
When we think that “brand” is a magical and mysterious word, our path unavoidably leads to the matter of "personal branding". Suddenly, all the indicators of life are decorated with “personal brands”. Everyone is a personal brand! However, there are different ways of becoming a “brand” Where you work, Where you live, What you eat and drink, Where you ...
It is difficult to be a woman. It is very difficult! How could we men know these difficulties? No matter how much we observe women, share their experiences or be a part of the difficulties they have, we will never understand what “difficult” means since we do not experience what goes on in the background. Then ...
Public relations has been a profession for 100 years. Is there any other profession whose “definition” is still discussed although it is more than 100 years old? The chain of oddities considering its definition turn into a burden that we cannot carry when it comes to putting this profession into practice. I spent a good 25 ...
“It wouldn’t look good on us!” This simple and essential expression in the Anatolian culture, which hits the nail on the head, is the epitome of “reputation”. It is generally uttered by the oldest person in a family. It is like the title of a book consisting of a few volumes treasured especially by the people ...
I would like to start a discussion. Do you think that we have ascribed a deeper meaning to the “customer” concept than we needed to? In 1990s, we discovered that “the customer is the king”. It was one of the indicators that we abandoned the philosophy "You have to buy whatever we produce", and moved on ...
Look at the background of a dress that you paid a lot of money to buy. Question the company that manufactured it. Look into its relationships with its employees and suppliers. Look through its purchase contracts. You don’t have to read its policies about environmental awareness. Just ask non-governmental organisations how much these policies are ...
If historians wanted to give a name to the twentieth century a few years later, they wouldn’t be able to find a better word than "Monopoly". We used to play Monopoly not only when we were young but also when we got older. Back then, we would sit down to play Monopoly as a board game. ...
There is a clear outcome of all the lectures and speeches I have given at the university and the talks I have had about career interviews in recent years: Do not make a career plan until you are 28! I came across this subject once again while I was reading the biography of Richard Saul Wurman, ...
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