We have been trying to learn "sustainability" for the last thirty years. We have been trying to keep the subject of a livable planet with its economic, social and environmental effects on the agenda and to contribute to this subject. We don’t know if we have made any progress or not. "Sustainable Human Development”, which was ...
These Bosses Think the Companies belong to Their Fathers!
I’ll take this issue a step further. Underground minerals, water, flora, forests, streams, lakes... In short, nature. Everything required for the life cycle on Earth belongs to humankind whose population is nearly seven billion now. We use these natural riches to produce things. In other words, we borrow them from nature. However, we never want ...
Should a Brand be “Ethical” in terms of its Promises?
Should a Brand be “Ethical” in terms of its Promises? This article was published at Brandmap's March 2016 issue.. Salim Kadibesegil maxim.com You must have heard the story of Martin Shkreli, who was born in 1983. Shkreli, who is based in the USA and owns hedge funds, likes to be close to the drug industry. He is ...
Lest Birds crash into Wind Turbines!
Salim Kadibesegil is one of the most important names in Turkey in terms of strategic communication management and reputation, but his real distinguishing feature is that he has been thinking over social benefit, ecology and sustainability for a very long time as well as acting about them. We have asked difficult questions about the physical ...
What’s Happening to the “P”s in the World of Marketing
The world of marketing, branding, advertising, public relations and corporate communication has never treated any letters of the alphabet as privileged as the letter "P". We have simply shaped our lives around the letter “P” starting from our years at university. The letter “C” tried to take its role after 2000's, and the letters “E” ...
What would happen if everything was ethical?
Allegations of corruption and bribery about Pérez Molina, the President of Guatemala, is high on the agenda. The Guatemalan Congress took a unanimous decision to make Molina resign from presidency, and he was arrested on suspicion of fleeing abroad as I was writing these lines. We have started witnessing very often that the presidents, who were ...
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