I attended Brand Week Istanbul organised by MediaCat in early November. I gave a speech entitled “Being Responsible for Our Responsibilities” on the morning of Thursday, 9 November. I would like to share my talk, on which I got comprehensive positive feedback, for the people who were not at the event. The First Sustainability Business Card I ...
Public Relations should (only) be a Master’s Programme!
fi̇lm top trailers in hd - blogger I attended a "stakeholder meeting" hosted by the Dean’s Office for the Communication Faculty at Istanbul University late November 2017. I don’t know if any other universities hold similar meetings, but that really was the most efficient and high-quality event I have recently attended. There was a small ...
More Responsibility Brings More Reputation! (*)
ListeList I’m reading a book called Practical Management Philosophy. It was written by Konosuke Matsushita, who founded Panasonic, one of the most innovative and creative brands of the 20th century. This is, of course, not the only book written by Matsushita, who was born in Wakayama, in Japan in 1894. I had a look at his ...
Myths and Truth about Marketing
Temel Aksoy’s book was finally published. I have been waiting for it to come out for many years. I've already read the book entitled Myths and Truth: How to do Marketing twice, and it deserves to be read for the third time. Before I express my detailed thoughts on its contents, I'd like to say that the ...
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