A TRAVELER TOWARDS WORLD CITIZENSHIP
Representing the corporate memory of the reputation field in our country by establishing ORSA, one of the first well-established companies in the field of strategic communication and public relations, as well as RepMan, Turkey's first reputation research center, Salim Kadıbeşegil brought together his latest book titled 'You either leave a mark or smudge” in life” ...
In the early 2000s, brands started to take the field with "sustainability" jerseys. Although they preferred the "green" color for the jerseys , the green of each brand has become quite different from the other over the years. While some of them remained faithful to the original, we witnessed that the green color was dirty, ...
The main mission of corporate communication is to manage the corporate brand. The material on this; the company's culture and values, the corporate purpose, and the CEO's vision. These are also raw materials related to managing corporate reputation. Corporate communication has responsibilities such as checking the consistency of this material with each other, similar to ...
(*) Written for the 8th issue of PR ATÖLYE magazine published by Istanbul Aydın University. At the beginning of 1997, while I was browsing Yahoo, which performs the function of Google, in curiosity about what was going on in the PR world, I came across the ICO International Communication Consultancies Organization (it was written with a ...
In my presentations on reputation management, I direct a critical question to the audience: Who do you want to be credited with? Which of your characteristics does being perceived in carry you to the reputation league? Unfortunately, the answers to these questions, which are very decisive and which we can already call "indispensable", do not appear ...
(*) Written for the July-August 2024 issue 54 of BrandMap magazine.) Friday, July 19, 2024, went down in history as a document that he had a special seat among the "Black Fridays". With a software update under Microsoft's management, life on a global scale has almost stopped! The $3.2 trillion company may have lost 3.7% of ...
Already wasted morality and the planet... WHAT'S NEXT? Shelf life of nation states is over, here comes Wiki-Society by Salim Kadıbeşegil Summary The book we call Already wasted morality and the planet... WHAT'S NEXT?, we are on our way, seems to be a summary of human history. First of all, this is a "futuristic" book. It looks at least 100 years ...
The climate crisis is no joke. They have their own rules arising from the laws of nature. For giving all the necessary warnings to humanity over the years, he has cut the bill against indifference and callousness. And it carries out the collection in an extremely cruel way. Here are our forests burning right under our ...
Advertorial! Why are we afraid to debate the morality and ethics of "content practices such as news" that have become an integral part of the media planning of companies and brands? Editorial was conceptually a widely accepted practice in our lives, especially in periods when the power of newspapers to influence public opinion was effective. These ...
Years later, we saw that the oil companies, which are primarily responsible for the climate crisis, have known about the problem since the 1970s! They did not sweep the scientific reports under the rug, they did not sweep them into the vacuum of space! Moreover, the US government, which is the playmaker of the chief ...
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