A TRAVELER TOWARDS WORLD CITIZENSHIP
So, I’ve been researching as of late how the pandemic has affected the reputations of companies and brands. Almost all of the studies I’ve read thus far raise the issue of “mission”. But what mission? The opening of Community by Nasscom Insights emphasizes a company’s mission must be in line with society’s expectations and values. When it comes how ...
We had a conversation with the SUSTAINABILITY STEPS ASSOCIATION on DECEMBER 17, 2020. You can find the conversation (as led by the association’s president Mr. Emrah Kurum) below. Our subject: the pandemic, reputation and sustainability. The main points of Emrah Kurum’s questions, alongside my answers are as follows: Reputation & Sustainability Before we begin talking about ...
Should brands get involved in politics? Should brands take a side in street uprisings? In the world of brands, is it right to adopt a particular “attitude” when you're stuck between a rock and a hard place? Some countries – we'll call them “Western” countries – claim they own such concepts as “modernity”, “development”, “advanced democracy” ...
Bloomberg Businessweek Turkey has published my views on Covid-19 and Reputation im April 2020 issue. I wish to share with you this article written by Editor-in-Chief Serdar Turan. The era that we are currently are living carries dynamics that directly affect the reputation of companies. Reputation and communication both are muscles that need to be not ...
This article was written before “Corona”. I had stated in a number of talks I did at conferences back in 2019 that “we are living in a single-identity world, but we are not aware of it”. Our first identity is as a “human being”—and that we have to hold on to. Being “human” is also ...
And what a dream at that! We are living in a world where water, energy, and our ancestral seeds are “free”. Yet, we “presently” don’t focus on who would manage them, how we would invest in and make all three accessible to the public. However, water, energy in all of its forms (trains, buses, planes, and ...
This article was published in the Spring 2020 issue of the TEID Ethics and Reputation Society’s quarterly magazine, IN. First, let’s take a look at a story that has been circulating continuously in newspapers and the virtual media in recent months: “Activists oppose oil giant British Petroleum’s attempt to ‘use art to clean its image’ by appearing ...
(This article originally published in Turkish on March 17, 2020) Now! Everybody pull out a blank sheet of paper and place it in front of you… Grab a pen … And with huge letters, write at the top: “This is not a crisis, this is CHAOS.” Below that, jot this down: “Nothing will ever be the same again”… Now, lean back. Ponder. What’s the ...
We don’t know how long it’s going to take…. We have no idea how our data history will have recorded down the present a hundred years from now. We do know one thing very well. Our future will be nothing like our past! Borders will once open up, albeit in a controlled fashion. Planes will gradually take flight again. Traffic ...
The scene is set in the United States. A newlywed couple is preparing to move. You can imagine the mess the house is in. Unaware that her husband placed her jewelry in a bag she just purchased from Zappos, the lady places the bag in its original Zappos packaging and takes it back to the ...
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