As we stated clearly reputation starts in the company and surely employees drive it. Here is the piece of the text of the latest example by Google employees to the Public, appeared at a full page ad at the New York Times; “...We cannot outsource the moral responsibility of our technologies to third parties. Google’s stated values make ...
Recent Posts by Salim Kadıbeşegil
The Block Perception Chain of Civil Society
salex.it People have been talking about Oxfam everywhere in the world of civil society for weeks. Oxfam is one of the largest and the most effective NGOs. It is based in the UK. It has always been one of the top NGOs. It has great influence on governments and decision makers. In case you missed ...
How Influential is “Influencer Marketing”?
Uğur Uğurcan I am going start with something that I should actually say at the end of my article: There is, of course, no such thing as “paying whatever it costs and becoming an influencer”! The reason why I am saying this is a conversation that I had with one of my young friends who is ...
Being Responsible for Our Responsibilities
I attended Brand Week Istanbul organised by MediaCat in early November. I gave a speech entitled “Being Responsible for Our Responsibilities” on the morning of Thursday, 9 November. I would like to share my talk, on which I got comprehensive positive feedback, for the people who were not at the event. The First Sustainability Business Card I ...
Public Relations should (only) be a Master’s Programme!
fi̇lm top trailers in hd - blogger I attended a "stakeholder meeting" hosted by the Dean’s Office for the Communication Faculty at Istanbul University late November 2017. I don’t know if any other universities hold similar meetings, but that really was the most efficient and high-quality event I have recently attended. There was a small ...
More Responsibility Brings More Reputation! (*)
ListeList I’m reading a book called Practical Management Philosophy. It was written by Konosuke Matsushita, who founded Panasonic, one of the most innovative and creative brands of the 20th century. This is, of course, not the only book written by Matsushita, who was born in Wakayama, in Japan in 1894. I had a look at his ...
Myths and Truth about Marketing
Temel Aksoy’s book was finally published. I have been waiting for it to come out for many years. I've already read the book entitled Myths and Truth: How to do Marketing twice, and it deserves to be read for the third time. Before I express my detailed thoughts on its contents, I'd like to say that the ...
Artificial Intelligence beats a Human at GO and There is Nothing to do about It!
I’ve had a lot of guests who thought the little stones in the bowl on the coffee table in front of my desk were M&M’s and popped them in their mouths. In fact, these black and white stones, which are not bigger than a fingernail and which are kept separately in two different bowls, are ...
Do You Know Who I Am?
Osho A sentence that we, the Turkish people, desperately try to hide behind when we cause a problem or feel guilty “Do you know who I am?” After all, we would not need to quibble about our identity to remind someone who we were unless we had a problem or we were guilty. We make it to the ...
Building a New World from Gobeklitepe to Palo Alto
AA We are at the beginning of a new millennium. We are witnessing the building of a new world in human history. Where are we heading? What kind of a life is waiting for us and for our kids? I guess we are stuck in the reality of "Star Trek" movies produced in 1970s, which took ...
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