A TRAVELER TOWARDS WORLD CITIZENSHIP
There is an illusion in business life. Everyone is pursuing a “career”, but they are confused about what it looks like! There are tons of books and thousands of articles, seminars, educational studies, case studies etc. on career journeys. It is impossible to understand how people get confused despite all these. In fact, it is possible, ...
We don't know the priority of climate change and global warming in the business world's agenda. However, the information shared in the forum organised for the 6th time by RepMan Reputation Research Centre this year was striking. One of the most important findings of the research, which was conducted by ZENNA Corporate Brand Research and ...
In 2000s, we started to waver in a circle of concepts dedicated to serving ethics and compliance, internal auditing, internal investigation and similar purposes in company organisations. The issue generally came to a dead end at the goal-intention-result trio, which could be considered as “a cure worse than the disease”. Even if we leave aside the ...
We are at the beginning of a new year. Tens, hundreds and even thousands of people around the world are trying to get a 2017 Pirelli calendar. It is a "privilege" to have one of these calendars which have been published in a limited number of copies every year since 1964. Moreover, they are collectable. ...
Sometimes consumers use “boycotts” against brands. It is open to question whether boycotts, which are a practical way of giving lessons to brands by saying "You will pay for it!", actually bring brands into line with others. Brands that are disturbed by boycotts due to problems arising from their products or brand promises may “pull ...
Action! There is a “red button” in the middle of a high-tech control board. If this button is pushed, that will be the end of life on Earth. All the living things including humans will be scattered around as grains of a nuclear dust cloud. Natural life will go back to prehistoric ages! It is ...
I think the feeling of continuing loyalty with great passion under any circumstances like you are “addicted" might be a good starting point for defining "loyalty". “Loyalty” is the final goal of every brand. The gains brought through promotions, special offers, platforms where consumers can make financial gain and incentives are no more than “conquering ...
Uganda has always remained in my mind for the claim that its president, Adi Amin, “ate human flesh”. I cannot get rid of this thought which has remained in the back of my mind. It keeps coming up whenever I watch Ugandan athletes marching at the Olympic parade! Let's continue with Africa. The Republic of South ...
When we think that “brand” is a magical and mysterious word, our path unavoidably leads to the matter of "personal branding". Suddenly, all the indicators of life are decorated with “personal brands”. Everyone is a personal brand! However, there are different ways of becoming a “brand” Where you work, Where you live, What you eat and drink, Where you ...
It is difficult to be a woman. It is very difficult! How could we men know these difficulties? No matter how much we observe women, share their experiences or be a part of the difficulties they have, we will never understand what “difficult” means since we do not experience what goes on in the background. Then ...
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