The world’s superpower… The president of this superpower has perplexed the world with his character. He feeds off of ego, ambition, and arrogance. Only in a movie would president’s Twitter account be “suspended”. Well, not anymore… The president holds his grip over power — in the birthplace of freedom of press and expression. He has not “turned ...

So, I’ve been researching as of late how the pandemic has affected the reputations of companies and brands. Almost all of the studies I’ve read thus far raise the issue of “mission”. But what mission? The opening of Community by Nasscom Insights emphasizes a company’s mission must be in line with society’s expectations and values. When it comes how ...

We had a conversation with the SUSTAINABILITY STEPS ASSOCIATION on DECEMBER 17, 2020. You can find the conversation (as led by the association’s president Mr. Emrah Kurum) below. Our subject: the pandemic, reputation and sustainability. The main points of Emrah Kurum’s questions, alongside my answers are as follows: Reputation & Sustainability Before we begin talking about ...

Should brands get involved in politics? Should brands take a side in street uprisings? In the world of brands, is it right to adopt a particular “attitude” when you're stuck between a rock and a hard place? Some countries – we'll call them “Western” countries – claim they own such concepts as “modernity”, “development”, “advanced democracy” ...

  And what a dream at that! We are living in a world where water, energy, and our ancestral seeds are “free”. Yet, we “presently” don’t focus on who would manage them, how we would invest in and make all three accessible to the public. However, water, energy in all of its forms (trains, buses, planes, and ...

  This article was published in the Spring 2020 issue of the TEID Ethics and Reputation Society’s quarterly magazine, IN.  First, let’s take a look at a story that has been circulating continuously in newspapers and the virtual media in recent months: “Activists oppose oil giant British Petroleum’s attempt to ‘use art to clean its image’ by appearing ...

The scene is set in the United States. A newlywed couple is preparing to move. You can imagine the mess the house is in. Unaware that her husband placed her jewelry in a bag she just purchased from Zappos, the lady places the bag in its original Zappos packaging and takes it back to the ...