ListeList I’m reading a book called Practical Management Philosophy. It was written by Konosuke Matsushita, who founded Panasonic, one of the most innovative and creative brands of the 20th century. This is, of course, not the only book written by Matsushita, who was born in Wakayama, in Japan in 1894. I had a look at his ...
Myths and Truth about Marketing
Temel Aksoy’s book was finally published. I have been waiting for it to come out for many years. I've already read the book entitled Myths and Truth: How to do Marketing twice, and it deserves to be read for the third time. Before I express my detailed thoughts on its contents, I'd like to say that the ...
Building a New World from Gobeklitepe to Palo Alto
AA We are at the beginning of a new millennium. We are witnessing the building of a new world in human history. Where are we heading? What kind of a life is waiting for us and for our kids? I guess we are stuck in the reality of "Star Trek" movies produced in 1970s, which took ...
A Career is not a Path to Becoming a C E O!
There is an illusion in business life. Everyone is pursuing a “career”, but they are confused about what it looks like! There are tons of books and thousands of articles, seminars, educational studies, case studies etc. on career journeys. It is impossible to understand how people get confused despite all these. In fact, it is possible, ...
What Colour is the Planet’s Red Line for Us?
We don't know the priority of climate change and global warming in the business world's agenda. However, the information shared in the forum organised for the 6th time by RepMan Reputation Research Centre this year was striking. One of the most important findings of the research, which was conducted by ZENNA Corporate Brand Research and ...
If Only We Could Use Corporate Values as a Checklist
In 2000s, we started to waver in a circle of concepts dedicated to serving ethics and compliance, internal auditing, internal investigation and similar purposes in company organisations. The issue generally came to a dead end at the goal-intention-result trio, which could be considered as “a cure worse than the disease”. Even if we leave aside the ...
Judges, Doctors, Referees and CEOs
Action! There is a “red button” in the middle of a high-tech control board. If this button is pushed, that will be the end of life on Earth. All the living things including humans will be scattered around as grains of a nuclear dust cloud. Natural life will go back to prehistoric ages! It is ...
The Internet Test of Brand Loyalty
I think the feeling of continuing loyalty with great passion under any circumstances like you are “addicted" might be a good starting point for defining "loyalty". “Loyalty” is the final goal of every brand. The gains brought through promotions, special offers, platforms where consumers can make financial gain and incentives are no more than “conquering ...
The Loneliness (or Desperation) of Public Relations
Public relations has been a profession for 100 years. Is there any other profession whose “definition” is still discussed although it is more than 100 years old? The chain of oddities considering its definition turn into a burden that we cannot carry when it comes to putting this profession into practice. I spent a good 25 ...
Where is Our Moral Heritage Kept?
“It wouldn’t look good on us!” This simple and essential expression in the Anatolian culture, which hits the nail on the head, is the epitome of “reputation”. It is generally uttered by the oldest person in a family. It is like the title of a book consisting of a few volumes treasured especially by the people ...
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