I would like to start a discussion. Do you think that we have ascribed a deeper meaning to the “customer” concept than we needed to? In 1990s, we discovered that “the customer is the king”. It was one of the indicators that we abandoned the philosophy "You have to buy whatever we produce", and moved on ...
On leaving a Mark or a Scar in Life
Look at the background of a dress that you paid a lot of money to buy. Question the company that manufactured it. Look into its relationships with its employees and suppliers. Look through its purchase contracts. You don’t have to read its policies about environmental awareness. Just ask non-governmental organisations how much these policies are ...
Unless Sustainability becomes a Lifestyle; a message from a 12-year-old girl at the UN Conference!
We have been trying to learn "sustainability" for the last thirty years. We have been trying to keep the subject of a livable planet with its economic, social and environmental effects on the agenda and to contribute to this subject. We don’t know if we have made any progress or not. "Sustainable Human Development”, which was ...
These Bosses Think the Companies belong to Their Fathers!
I’ll take this issue a step further. Underground minerals, water, flora, forests, streams, lakes... In short, nature. Everything required for the life cycle on Earth belongs to humankind whose population is nearly seven billion now. We use these natural riches to produce things. In other words, we borrow them from nature. However, we never want ...
Lest Birds crash into Wind Turbines!
Salim Kadibesegil is one of the most important names in Turkey in terms of strategic communication management and reputation, but his real distinguishing feature is that he has been thinking over social benefit, ecology and sustainability for a very long time as well as acting about them. We have asked difficult questions about the physical ...
Tarnished Brands!
“The multi-cornered scandal of a round ball”. This heading was written by Ertugrul Ozkok. He discussed in detail what was happening at independent FIFA in his column, in Hurriyet. Ozkok was talking about Chuck Blazer. You will remember Chuck Blazer as someone who is known for the way he spends his money more than the ...
R.I.P. Dollar! What’s going to be next development indicator?
I don’t know how countries were measuring their development levels in 1500s. When asked, I didn’t have a satisfactory reply yet. There are some indicators on size and power in the war battles, but these are not indicators of welfare levels. In 20th century, dollar was measured as the indicators of development, welfare and so called ...
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