Preface to 10th edition of Reputation management In the years following the first edition of the book, much has happened in the world that has directly affected all areas of the discipline of communication. Of course, we must first put the Wall Street Global Financial Crisis of 2008 at the beginning of these. This phenomenon, ...

I first heard about the concept of reputation capital in my professional life in 1999 at the Lucern Communication Summit in Switzerland organized by ICCO (International Association of Consulting Companies).    we threw it away. This congress had the following feature; A year ago, the ICCO board of directors, including myself, had asked the CEOs of ...

The place of communicators in a company organization is an indication of how seriously that company takes the issue of communication. From this point of view, it will be seen that companies that include communication professionals on their executive boards have a great competitive advantage in managing the company's "intangible values", especially in managing the ...

Your sustainability and social responsibility projects; How does it reflect on your business strategies during extraordinary times such as the pandemic, when the needs of society, the environment and its stakeholders are changing, and what does it add to your "Brand Reputation"? First, let's define the concepts in the right places for the right purposes. Sustainability ...

Disasters such as fires and floods we are experiencing show how shocking and impressive the climate crisis is on our doorstep. Not only in our country, but also in all four corners of the world, unpreventable natural disasters threaten the future of humanity. They are also confused about the help that can dress up these ...

Reputation research shows that 84 percent of the responsibility for managing the company's reputation lies on the shoulders of the CEO. This also shows that reputation management is a philosophy, not a project. This is something that can only happen if it is at the backbone of a CEO's vision. The CEO of the company ...

Communication is built on the reliability of information and resources. The principles of transparency and impartiality give "confidence" to communication management. Today, more than ever, we need the credibility of information and sources as the medium of communication creates a "disinformation society." When we look at the obstacles in front of the quality of communication, ...

  In the first months of 2020, the Covid-19 agenda, which left everyone helpless with Corona all over the world, evolved into "chaos" while it was a crisis. On the one hand, steps are being taken regarding normalization (whatever it means) and on the other hand, a discourse such as "continuing from where we left off" ...

Research shows that 88% of the responsibility for managing an organization's reputation lies on the shoulders of CEOs. The two main determinants in reputation management performance, which directly affect many business outcomes from consumers' purchasing and recommending preferences to employee engagement; the quality of communication and relationships. There will be those of us who think ...

  There is the climate crisis, which turns all the strategies, plans and intentions on the agenda upside down. The next day, we go through a period in which we don't know how it will affect your job, your vaccine, in short, your life. In such a period, the rules and teachings that were written in ...