Unfortunately, we discovered the concept of sustainability too late. We could have discovered today's content in the 1970s. We didn't succeed. We didn't listen. In fact, companies are trying to manage sustainability strategies without even knowing about the 1987 Brundland Report, which today is considered the beginning of the emergence of the concept of sustainability. ...
The Bill of Green Whitewashing
With the increase in the ecological sensitivity of the society, we have become more intensely discussing the concept of "greenwashing", that is, we define it as green whitewashing or painting green. While all their misdemeanors and criminal records related to the ecological environment are in the middle, we are talking about brands and companies that ...
Crisis Bazaar!
Crises are everything that disrupts the routine flow of life. These are situations where defined processes are useless. These are environments where powers and responsibilities have to change hands and shape. To make matters worse, these are environments in which other crises arise within the crisis due to the lack of awareness of the fact ...
Greenwashing Rewards
Pablo Escobar was the "king " of a drug business that worked like clockwork for years! Although the cartel he owned was based in Colombia, he shared the American market with other cartels. His power, which defied the state, even allowed him to enter parliament at one point. He had a character that did not ...
Becoming a “Wikipedia” Society?
What have we learnt from COVID-19? If the first lesson is that national borders are “meaningless” in the face of global issues, the second lesson we’ll learn – by experience – is (unfortunately) the “climate crisis.” Now, we see that injustice in income distribution and inequality is causing the huge gap between the rich and the ...
Cheeky Investors!
Emmanuel Faber. Take note of this name. He’s one of those bold business personality who would be on the front pages if someone ever decided to write a book about visionary CEOs. In 2014, he was appointed head of Danone (a major international food company). Just like Paul Polman (who got behind the Unilever’s wheel in ...
Which Vaccine and for What?
We will witness that “ethics”—which goes back thousands of years—will become a hot topic in the coming days! Debates over vaccines that make you immune to Covid-19 makes you think like this. When we get to the bottom of the issue, we face the fact that things aren’t just about coronavirus. First, let’s take a short ...
Has Angry Birds Opened the Door to Digital Dictatorship?
The world’s superpower… The president of this superpower has perplexed the world with his character. He feeds off of ego, ambition, and arrogance. Only in a movie would president’s Twitter account be “suspended”. Well, not anymore… The president holds his grip over power — in the birthplace of freedom of press and expression. He has not “turned ...
Perceptions are real, but what about facts?
The topic of this year’s online Betûl Mardin Seminar at Bilgi University was “Social Reconciliation and Public Relations”. Below is the speech I delivered at the online event on December 15, 2020. Perceptions are real, but what about facts? I’m picking up where I left off last year. Where and how do we reconcile? First, we need reconciliation on ...
From Star Trek to the world of those born in 2020
While it strikes me as funny that my generation spun wheels of life, we were the ones who lived at the heart of action. We owned black and white TV that had just one channel. At first, it only programmed just a couple evenings a week. Eventually you could watch every night, but only until midnight. ...
Social