A TRAVELER TOWARDS WORLD CITIZENSHIP
Public relations has been a profession for 100 years. Is there any other profession whose “definition” is still discussed although it is more than 100 years old? The chain of oddities considering its definition turn into a burden that we cannot carry when it comes to putting this profession into practice. I spent a good 25 ...
“It wouldn’t look good on us!” This simple and essential expression in the Anatolian culture, which hits the nail on the head, is the epitome of “reputation”. It is generally uttered by the oldest person in a family. It is like the title of a book consisting of a few volumes treasured especially by the people ...
I would like to start a discussion. Do you think that we have ascribed a deeper meaning to the “customer” concept than we needed to? In 1990s, we discovered that “the customer is the king”. It was one of the indicators that we abandoned the philosophy "You have to buy whatever we produce", and moved on ...
Look at the background of a dress that you paid a lot of money to buy. Question the company that manufactured it. Look into its relationships with its employees and suppliers. Look through its purchase contracts. You don’t have to read its policies about environmental awareness. Just ask non-governmental organisations how much these policies are ...
If historians wanted to give a name to the twentieth century a few years later, they wouldn’t be able to find a better word than "Monopoly". We used to play Monopoly not only when we were young but also when we got older. Back then, we would sit down to play Monopoly as a board game. ...
There is a clear outcome of all the lectures and speeches I have given at the university and the talks I have had about career interviews in recent years: Do not make a career plan until you are 28! I came across this subject once again while I was reading the biography of Richard Saul Wurman, ...
We have been trying to learn "sustainability" for the last thirty years. We have been trying to keep the subject of a livable planet with its economic, social and environmental effects on the agenda and to contribute to this subject. We don’t know if we have made any progress or not. "Sustainable Human Development”, which was ...
I’ll take this issue a step further. Underground minerals, water, flora, forests, streams, lakes... In short, nature. Everything required for the life cycle on Earth belongs to humankind whose population is nearly seven billion now. We use these natural riches to produce things. In other words, we borrow them from nature. However, we never want ...
Should a Brand be “Ethical” in terms of its Promises? This article was published at Brandmap's March 2016 issue.. Salim Kadibesegil maxim.com You must have heard the story of Martin Shkreli, who was born in 1983. Shkreli, who is based in the USA and owns hedge funds, likes to be close to the drug industry. He is ...
Salim Kadibesegil is one of the most important names in Turkey in terms of strategic communication management and reputation, but his real distinguishing feature is that he has been thinking over social benefit, ecology and sustainability for a very long time as well as acting about them. We have asked difficult questions about the physical ...
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