What’s Happening to the “P”s in the World of Marketing

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The world of marketing, branding, advertising, public relations and corporate communication has never treated any letters of the alphabet as privileged as the letter "P". We have simply shaped our lives around the letter “P” starting from our years at university. The letter “C” tried to take its role after 2000's, and the letters “E” ...

End of Traditional Brand Management?

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BRANDMAP (Turkey) entered our lives in October 2015. As a matter of fact, it was anticipated that it would meet the expectations of communication professionals in terms of its contents. However, the contents of the magazine take it one step closer to a "business" magazine. A presentation which will contribute to the decision makers’ visions ...

Where the water comes to this mill? *

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Over a billion people do not have access to clean water around the world. Almost at a same amount of people cannot reach water for medical and daily usages. Each year underwater resources are being demolished five times more by agriculture spraying.   And we celebrated World Water Day…   But we spoke about the “weather”, instead of one of ...

Roberto Fonseca

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There are “some” people in our lives that guide us through our good days and bad days. They take root in life with their energy. Roberto Fonseca is one of these rare people I discovered of who transfers energy into life. Luckily, I experienced something that I never thought it would happen. He was in Istanbul for ...

Ethical Corporation and CR in Turkey by Tobby Webb

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Sustainable business in Turkey, a briefing and a few thoughts I can't pretend to be any kind of expert on corporate social responsibility / sustainable business in Turkey. But I have been fortunate enough to spend several days in Istanbul just last week. I was leading a workshop on internal and external communications in sustainable business. Essentially, we covered ...

Sour Chocolate!

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Are we aware of how “sour” the chocolate is that surrounds all our lives? Do we know how “sour” the flavor actually is that is left on our palates by an almost infinite variety of fabulously packaged chocolates? While it’s supposed to be the symbol of love and passion… While it’s supposed to be the flavor of the ...