Research shows that 88% of the responsibility for managing an organization’s reputation lies on the shoulders of CEOs. The two main determinants in reputation management performance, which directly affect many business outcomes from consumers’ purchasing and recommending preferences to employee engagement; the quality of communication and relationships. There will be those of us who think “But in this?” and isn’t life built on these things, but how “trusting” we are with our stakeholders is directly related to both communication and how we manage relationships. Here in the company “someone” is expected to “adjust” to the quality in managing communication and relationships. Because that prescription also includes what the company’s priorities are in communication and relationships.
Today’s successful CEOs have qualities that speak well, write well, have impressive oratory skills, make you laugh, think, embrace, but also don’t shy away from attracting ears. They cannot manage all these characteristics alone. For this reason, designing these studies together with corporate communication managers is an important factor that increases corporate performance.
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